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RESPONSIVE DESIGN
If your website isn't mobile-friendly, you risk losing traffic, visitors, and ultimately business. Statistics prove it.
Mobile web usage is exploding, & the desktop is floundering
Mobile web usage is experiencing explosive growth. This trend is proven by the most important metrics we can measure: time & money. We are spending an increasing amount of time browsing and buying while on the go. Smart business recognises this trend and capitalises on it.
Trend #1 – Desktop market is being decimated by rapid growth of mobile device sales
Trend #2 - Devices are becoming more capable and less expensive
Trend #3 – We’re using mobile for more then just email & games.
Trend #4 - eCommerce on mobiles is on the rise
The paradigm of how people use the web is changing rapidly, but most businesses have failed to take advantage. There is a remarkable opportunity for the business that creates an excellent mobile experience before their competitors can.
RESPONSIVE DESIGN: Responsive Designed websites respond automatically to their viewed environment, whether it is on a a mobile phone, tablet, smart phone or desktop workstation. It has become a necessity for todays mobile world. Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five years, we’ll likely need to design for a number of additional inventions.
“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift
in how we’ll build websites for the decade to come.” - Jeffrey Veen
They are Adaptive (Multi Fixed Width Layouts) or Responsive (Multiple Fluid Grid Layouts). It achieves this with a Mixed Approach - Fixed width for large & medium & Fluid width for Small + Medium + Large - just the one site for every type of screen. Your site is no longer confined to simply sit on a desktop where your viewers can only see it in their homes or offices, or the occassional laptop!
This site is a prime example — basically you can see it on any mobile device or you can change the width of your web program to see the splendidly executed responsive design in action.
SUMMARY: Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically adapt to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.
so... What is Responsive Design?
It is the Cutting-edge architecture that optimises websites for desktops and provides "app-like" experiences on smartphones, tablets and e-readers.
Email: ask[at]london.org.uk